We are creatures of habit.
This was brought to my attention several years ago when I purchased my first Kindle. I discovered that when I walked into a book store, I automatically went to the same sections. I was looking for works by favorite authors or in favorite genres, ignoring pretty much the rest of the shop.
Believe it or not, the Kindle gave me access to parts of the store I would never have ventured into and, as a result, I discovered authors and genres that I came to enjoy as much, or more, than my tried and trues.
I’m coming to believe that many of us approach our food choices in much the same way.
Professional and amateur cooks and eaters try a specific food in different brands to determine which is preferred and if it is necessary, or worth, spending $$$ for high end brands.
The results are interesting and the instruction (or back story) of the food is quite educational and helpful.
I recently discovered a BBC production, Eat Well For Less?, that focuses on addressing large food bills by looking at alternatives. Before you freak out, no they do not always promote the less expensive items.
What I am discovering is that many of us are attracted to what appear to be sales offers, specials, specific brands, and are willing to pay a premium amount for them. Even when it might not be a good idea.
A recent show had a couple who discovered that their favorite tea, the brand they thought was best, didn’t taste as good as they thought once the fancy label had been removed. In fact, the one they preferred, tasted better and cost less.
What I find interesting is the thought that because we get into these shopping ruts, we might be doing the exact same thing as the couple with the tea.
What would happen if we got together with a group of friends and put on a taste test?
Something as simple as an agreement for each couple to split the bill for the test items and have a sample party.
It could be a simple test of a variety of snacks, drinks (soda, coffee, and the like) and such or a broader check of a meal. When you head off to the store, a selection would be purchased from the higher to lower price points.
The products would have to be blind packaged (put into plain containers with simple labels) and someone could be the designated data keeper.
If nothing else, is would be a great conversation starter.
If you would like more information on this process, check the links in the text above. Some, or all, of the programs can be found on YouTube, so you can see what they are up to and how you might construct your own tasting party.
Let me know what happens!